The best part about being a small business in a small town is that when something serious happens or you need help, people pay attention. They ask what they can do. Then they proceed to amaze you.

Since we kicked off our matching pet food drive last month for our adoption partner, Hopalong & Second Chance Rescue, we’ve been humbled by the generosity of our customers. Over the past weeks they’ve helped us donate a mountain of pet food and supplies for the cats and dogs displaced by the fires.

For Hopalong, fostering these pets and finding them new homes is ongoing. It takes time, plus a whole lot of kibble.

So we’re extending our pet food drive through the end of December. We’ll match every $7 bag of Tender & True organic, grain-free food that you purchase from us for Hopalong. This specially priced holistic pet food helps the dogs and cats that need a healthier alternative to other brands.

Because of the fires, the Season of Giving started early this year, well in advance of any jingle bells. For us, it’s become a Season of Gratitude. We are blessed to be among so many animal lovers and rescuers in our community who are willing to do so much.

We’re also deeply appreciative to EVERYONE who recently helped us find a retirement home for our store kitties, Sailor & Grif. They’re now living happily right here in Alameda with their new mom, local textile artisan Jennifer Daley, her husband Andreas, and their cat Tilley.

With Deepest Thanks,

Cynthia Schorle & The Alameda See Spot Run Team